Podcasting fresh content online is big business and an excellent business to start. There are some items to consider before you start your podcasting business. The first is to answer is who will be the star or host of the podcast. Should you be the star because you own the podcast? Probably not. If you look at news anchors, reporters and T.V. hosts you will notice that they are all attractive with great voice control and a wonderful voice. You need to be honest with yourself. If you are not T.V. beautiful or have a voice that frightens small children you simply don't make the cut. You may be better off by hiring outside help with broadcasting skills such as a smooth, rich voice, superior reading skills and good looks. You may have a friend who would like the exposure and will do it for free. Next, where should the podcast take place? What is the setting? If you are sitting in a dingy room with poor lighting, a stack of landscaping tools in the shot and a family member calling you to dinner in the background the product quality will suffer and look amateurish. If you improve the product quality of the podcast, you are much more likely to be syndicated by a national or worldwide company and/or receive exposure on the networks. Content is king. Your subject matter should be in demand. Broadcasting a podcast about your summer vacation plans is really only interesting to you. Even your family and friends don't want to see it unless they are heavily featured. Research a subject that can captivate an audience and has longevity. If you broadcast to a niche market like you should, be sure there will be plenty of material to extract from the subject matter. Research the market you are trying to reach. Many of the podcasters I know admit they did little to no research on the market. Some became successful anyway while most struggle puting together a quality product with no market. Why work so hard to reach only a few people unless you are simply killing time? Personally, I would rather kill time at the beach. When I work I am looking to produce an income. Finally, have you considered the wardrobe of the star. Some colors work much better than others, you will need a good supply of quality color clothing. Forget about the rags in the closet. Spend a few bucks for appropriate clothing and test the colors before you publish your podcast. Be sure everything looks top notch and not like the star is dressed for a Sunday afternoon watching football on the couch. |
